1.BrightEyes

First established in 1985, Bright Eyes is one of Australia’s largest and fastest growing sunglass chains, with over 140 sunglass stores across the continent.
As of December 31, 2008, Bright Eyes operated 49 corporate store locations and 92 franchise locations, mostly in tourists resort and high-traffic areas.

2.Budget Eyewear

In Australia and New Zealand, Luxottica operates three chains specializing in the prescription segment: OPSM, Australia’s top

eyewear brand for luxury and fashion-minded customers; Laubman & Pank, famed for its high-quality assortment and services; and Budget Eyewear, focused on price-conscious consumers.

Though addressing different customer categories, all three brands have continued since their acquisition in 2003 to extend further into the fashion segment through innovative store formats, personnel training and product assortment programs tailored to their respective segments and leveraging Luxottica’s vast brand portfolio.

As of December 31, 2008, Luxottica owned 500 stores throughout Australia: 280 OPSM, 131 Laubman & Pank and 89 Budget Eyewear, of which 18 are under franchise.

OPSM is also the market leader in New Zealand, with 39 corporate-owned stores, mainly in large urban areas.

3.Ilori

ILORI has quickly emerged as the leader in sunglasses of distinction. Our boutiques showcase designs by fashion luminaries featuring exclusive styles, limited edition frames, and the highest quality of craftsmanship on display throughout our collection. Visit ILORI boutiques and experience the unparalleled personal service offered by knowledgeable Stylists. They intuitively guide you to reveal who you want to be with the perfect pair of sunglasses. You may find yourself drawn to iconic brands, or you may uncover a hidden gem by an emerging designer.
More than sunglasses, ILORI is treasure brought to light.

4.Laubman&Pank

In Australia and New Zealand, Luxottica operates three chains specializing in the prescription segment: OPSM, Australia’s top eyewear brand for luxury and fashion-minded customers; Laubman & Pank, famed for its high-quality assortment and services; and Budget Eyewear, focused on price-conscious consumers.

Though addressing different customer categories, all three brands have continued since their acquisition in 2003 to extend further into the fashion segment through innovative store formats, personnel training and product assortment programs tailored to their respective segments and leveraging Luxottica’s vast brand portfolio.

As of December 31, 2008, Luxottica owned 500 stores throughout Australia: 280 OPSM, 131 Laubman & Pank and 89 Budget Eyewear, of which 18 are under franchise.

OPSM is also the market leader in New Zealand, with 39 corporate-owned stores, mainly in large urban areas.

5.LensCrafters

For 25 years, LensCrafters has been the ultimate partner in helping consumers to see and look their best. It’s what they do, and it’s all they do. They are more than an eyeglass company – they are an eye care company that cares for thousands of people every day.

LensCrafters is a trusted household name across North America, known for providing convenient access to eye exams by Independent Doctors of Optometry at or next to LensCrafters*, a wide choice of frames and lenses, one-hour service, attractive prices, an unconditional 30-day guarantee, fashion and luxury eyewear, and more. With the original store opening in 1983, LensCrafters was the first optical retailer to promise glasses in about an hour. By bringing the optical laboratory and a wide selection of frames and eye exams by the Independent Doctors of Optometry together under one roof, LensCrafters perfected complete customer convenience.
Today, LensCrafters is a leader in optical retailing, with 963 stores and nearly 15,000 associates across the U.S., Canada and Puerto Rico.

6.Oakley

As of December 31, 2008, the Group operated 140 Oakley Store and Oakley Vault locations worldwide, offering a full range of Oakley products including sunglasses, apparel, footwear and accessories.
These stores are designed and merchandised to immerse consumers in the Oakley brand through innovative use of product presentation, graphics and original audio and visual elements.
In the United States, single-brand Oakley stores are in major shopping centers and usually occupy around 230 m2. Oakley’s retail operations outside the US are mostly  company owned and in Mexico, Europe and Asia-Pacific.
Another important sales channel is the Oakley website (www.oakley.com), which is complementary to its retail operations and international distribution. It allows consumers to purchase Oakley products as efficiently as possible, increasing awareness of the Oakley brand, improving customer service and communicating the brand’s values and essence.

7.OPSM

In Australia and New Zealand, Luxottica operates three chains specializing in the prescription segment: OPSM, Australia’s top eyewear brand for luxury and fashion-minded customers; Laubman & Pank, famed for its high-quality assortment and services; and Budget Eyewear, focused on price-conscious consumers.

Though addressing different customer categories, all three brands have continued since their acquisition in 2003 to extend further into the fashion segment through innovative store formats, personnel training and product assortment programs tailored to their respective segments and leveraging Luxottica’s vast brand portfolio.

As of December 31, 2008, Luxottica owned 500 stores throughout Australia: 280 OPSM, 131 Laubman & Pank and 89 Budget Eyewear, of which 18 are under franchise.

OPSM is also the market leader in New Zealand, with 39 corporate-owned stores, mainly in large urban areas.

8.PearleVision

In 1961, Dr. Stanley Pearle opened his first store in Savannah, Georgia, beginning the optical retailing concept, which has blossomed into one the most recognizable names in North American retailing today.

9.Sunglass Hut

Founded in 1971 and then acquired by Luxottica in 2001, Sunglass Hut is recognized as a leader in specialty sun retailing with almost 2,000 Sunglass Hut locations around the world.

Sunglass Hut Brand Values

  • SAVVY – We are in the know, we understand fashion
  • SEXY – Seductive and attractive, we create desire
  • FUN – Energetic and dynamic, entertaining and alive
  • INSPIRING – Aspirational and stimulating, full of fresh ideas
  • REAL – Authentic and genuine, personal and connected

10.Sears Optical

For more than 45 years, Sears Optical has been helping families see better and look great. Sears is a trusted name with brands that consumers love with quality – that’s guaranteed.

Values & Strategic Positioning
Sears Optical’s mission is to provide quality vision care at an exceptional value for the Sears customer through each customer experience and quality products and services.

Sears Optical promises to deliver the right product and the right experience at the right price for every Sears customer.

11.Target Optical

Luxottica acquired Target Optical in 2004, who has been operating since 1995. In 2007, the brand went through a complete refresh with a new “Try it On!” sales approach, product assortment, store design, and marketing campaign to better deliver the “Expect More. Pay Less” brand promise.

Today, Target Optical is a fast growing optical retailer, offering incredible value, quality products and a unique optical shopping experience.